I am a tiny, modest business operation.
Cynthia Murray
Design consists of me,
working away in my basement studio/workbench and at my easel.
working away in my basement studio/workbench and at my easel.
I am told that I have cultivated a small following at some of the local
shops that carry my work.
My blog, Flickr and Pinterest sites have groups of regulars
who presumably find something of interest in what I create and write.
I am very
aware that mine is a singular, quiet voice in a cacophonous sea of online
entities,
all trying to put forth some kind of message.
That is why I’m always
a bit surprised when someone pauses to hear my message and even more surprised
when one of those who pause actually reaches out and contacts me.
A few months ago, I received an email from the Director of
Marketing of a company that designs and creates a popular line of products,
telling me that she had come across my blog while researching fellow artists.
She found my work “absolutely beautiful” and could tell that I was “passionate
about my art”.
Because it was Artist Appreciation Month
Because it was Artist Appreciation Month
(?...yeah, I also wasn’t
aware that this was yet another one of those 30 days of alleged ‘appreciation’),
their company wanted to
“learn a bit more about me as an artist”.
I readily admit to initially feeling flattered by being contacted
by a successful company,
but life experiences have inspired in me a healthy
level of suspicion.
I wrote back, asking for more information.
The response
explained that they wanted to “celebrate my work and learn what fuels my passion” by
having me write a blog post, answering a series of questions that they
developed.
I was to post this on my blog.
Wait a minute….
I didn’t understand how posting something on
my own blog was going to be a benefit to me.
I already tell my own story,
in my own words.
in my own words.
I had a brief, naive thought that my work might be mentioned on the
site of this successful company whose Director of Marketing was only pretending to
be interested in my “lovely blog”.
As I read further, I realized that they wanted
me to include a link to their web site in my blog posting with no reciprocating acknowledgment.
How convenient that they provided the link to the page that highlighted their new products.
How convenient that they provided the link to the page that highlighted their new products.
I decided to research and immediately found many blog
postings composed by artists and craftspeople who undoubtedly received the same
email that I had received,
enticing them to take part in this ‘Artist
Appreciation’ campaign.
Many of the postings communicated the excitement felt
by being contacted by such a successful company.
All of the postings
included the link to the new product line.
After another minute of sleuthing, I found out that this
company had made the decision to discontinue their business relationships that
they long held with national retailers.
All future sales were going to be online
through their own site.
What a surprise…
this transition coincided with their
alleged interest in me and likely hundreds of other independent designers.
We were
going to be their free marketing tool.
I could have just let
it go, but I don’t appreciate being played.
I wrote back,
“Thanks for
clarifying.
You want to use my humble blog to promote your successful company….
You want to use my humble blog to promote your successful company….
no
thanks”.
I will always listen to my inner, suspicious voice.
Even though I'm a stranger, too, I just had to say that I truly appreciate your singular, quiet voice, especially with its healthy dose of skepticism. I usually read quietly, but I do enjoy seeing the work that you share. I'll be sure to stop and say hello if I ever see you again at one of the local Delaware Co. art fairs.
ReplyDeleteGood girl! These big companies have no integrity.
ReplyDeleteGale- Thanks for your words. I definitely hope you stop by and introduce yourself if you're at the one festival I do...Wallingford Community Art Center's Fine Art & Craft Festival. It would be nice to meet you!
ReplyDeleteBarbara- While I am making assumptions about this whole encounter, I am also very confident that my assumptions are correct. I do agree that they showed little integrity in their 'Artist Appreciation' campaign.
ReplyDelete