I received a mailing inviting me to contribute to a Black
Tie Silent Auction event for the benefit of a private university that’s
somewhat near where I live. I don’t know
how my name made it to their mailing list since nobody in my family has any
connection to this university, but I imagine that the organizers collected
names of artists who exhibited during events at some of the local art centers.
Part of the letter of invitation really
annoyed me.
As a means to entice me to participate, there was particular
focus on the suggestion that the audience of this event will be filled with
those who are considered to be prominent members of the community and the
university would basically be doing me, the artist, a favor by granting me
access to these future, enthusiastic customers.
Really?
Well….I’ve been around
the block a few times and have a pretty good understanding of these events.
As someone who has been donating regularly to a variety of
silent auctions for over 20 years, I have yet to see any of these auctions
treated as anything other than an upscale yard sale…yes, even when it’s Black
Tie.
At one event that I attended, I
watched as some of the attendees (mostly parents of the children who attended
the private school that was the beneficiary) bid on their desired items in
increments of twenty-five cents. Honestly….twenty-five cents?!
A fellow jewelry designer, K., told me one of her silent
auction stories. Benefitting a local
hospital, this was a formal event with many local celebrities in attendance. K. donated one of her necklaces that usually
retail for $600 and above. She was in
attendance and was approached by a very disappointed TV personality who had
been bidding on the necklace but lost the bid.
She had really wanted the
necklace and wanted to know if there was another one available. K. had a similar necklace in her studio and
gave it to TV lady.
At this point in the story, I looked at K. and said, “Wait a
minute…you gave it to her? Why would you give it to her?!” I mean…it’s
public knowledge that TV lady makes more than half a million dollars a year,
which is around half a million dollars more than K. makes. K. thought that it would be a good business
move; maybe she would cultivate a great, new customer.
TV lady never bought anything from K. and
never referred anyone to her. I heard
this story several years ago and still, every time I see TV lady in the local
media, all I can hear is blah, blah, blah coming out of her mouth because I’m
thinking, “Shame on you for not paying for that necklace.”
I’m sure that they exist, but I do not know one
artist/craftsperson who ended up getting work because of their involvement in a
silent auction.
Is that a
problem?....no, not in my opinion. We
are all members of a community that thrives when we are active participants. I think it’s important to step up and help
those who are helping others. Promises
of introducing me to the elite who will advance my business fall on deaf ears.
Once a piece is donated, it’s out of my hands
and I choose to attach no expectation to it other than the hope that the money
raised will do good deeds.
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